Before I could start planning my product I had to research the background area of my chosen product of teaser trailers. Located below is my said research including a record of early appearances of teaser trailers and a link to an example of a present day teaser trailer for the 2012 production of Marvel's "The Avengers".
What are Teaser Trailers?
Teaser trailers unlike typical theatrical trailers are usually very short in length (usually between 30-60 seconds). They will most likely contain only snippets of footage from the film or can even contain no footage at all. Teaser trailers are most commonly used for big-budget and popular-themed films. Their purpose is not to show any of the movies content but to simply show that the movie is coming up in the future and to add and build hype for its upcoming release.
A good present example of this is the teaser trailer released for the film “The Avengers” which is due for release in 2012 http://www.comicbookmovie.com/fansites/Poniverse/news/?a=21086
History
An early example of the teaser trailer was the one used for the film “Superman” directed by Richard Donner in 1978. The film was already almost a year late and so interest in the film was dropping and awareness levels had significantly decreased. So a teaser trailer was used to attempt to raise awareness for the film once more and try to re-build hype and re-invigorate interest in it’s release.
The teaser trailer for the “Batman” film starring Michael Keaton in 1989 was used as an emergency market move that successfully convinced angered comic book fans that the film would respect the source material.
Popularity
Since their emergence teaser trailers have been growing increasingly in popularity. A teaser trailer for “Star Wars Episode I: The Phantom Menace” was attached to the movie “Siege” in 1998, and it was reported that many people had paid for admission to the film just to watch the teaser trailer, and had walked out after the trailer had been screened. It is now at the point where in present day teaser trailers are not only used for movies but for game releases to.
A teaser for the movie “Spider-Man” featured a mini-movie plot with bank robbers escaping in a helicopter but are caught and propelled backward into what first appears to be a net. But when the camera zooms out it reveals a gigantic web spun between the two towers of the World Trade Centre after the 9/11 attacks. This goes against the common conventions of teaser trailers and was the first film to do so.
The trailer itself was pulled from distribution as was the teaser poster of the two towers appearing in the reflection of in Spider-Man’s eyepieces and has never been released on DVD. However, if you conduct a Youtube search for “Spider-Man Banned Trailer” it will show the trailer in its entire entirety.
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