Survey Monkey Analysis

In order to gain a broader understanding of what my target audience want I have created a survey using survey monkey. This allows me to gain instantaneous feedback on my production so far and allows me to further plan ideas based on the survey responses. I can also look back over the work previously done for the project and make any adjustments or add other details based on these responses so that it best caters for the target audience and therefore they are ultimately satisfied with the overall product.

From my survey monkey results regarding film trailers I have been able to draw clear conclusions and choices in terms of the production and distribution of my trailer. I have also been able to identify my main audience through this survey as the majority responses indicate a young teenage audience between the ages of 15-24. I have also been able to identify that the social grades the product will most be viewed by are the E-D social grade, mainly self-actualisers. I have also identified that my target audience often view film trailers via the internet and therefore have been able to generate ideas of how the distribution of my product will take place in for it to best be accessible and viewed by my intended target audience. Based on this information I have decided to best use social networking sites such as Twitter and Facebook to my advantage. Here I can advertise and raise awareness of my product and it will be instantly available to my target audience as it is there in front of them, simply a click away. I have also decided to distribute my product on Youtube as here I can simply create an account and upload my trailer. I could also have my product advertised on other Youtube videos to increase awareness and the amount of people viewing it. This once again is instantly available to my target audience, as they simply have to search Youtube to find it.

Based on my responses the idea of a horror film trailer is well suited amongst my target audience and therefore my production will greatly appeal to them. I have also identified that the majority of these people read “Empire” magazine as is suggested from my responses. Therefore I have decided to take different elements from “Empire” and incorporate them into my own magazine.

In terms of the film trailer itself I was able to gain valuable feedback on what features are most important to have in a film trailer. In this field 100% of my responses went for the films title and its release date thus I was able to identify these two features as the most important to uphold in my own trailer. I have also identified the sort of content I will be using in my trailer. It appears that audiences want to see and identify main characters in trailers whilst also enjoying a good music score along with the trailer developing in chronological order, common conventions when it comes to film trailers. In relation to this I have made sure I will incorporate these ideas into my own product to best satisfy my target audience.

In terms of the length of my teaser trailer it appears 30-60 seconds is the common appeal, which matches almost directly into the common convention of a teaser trailer being 30-45 seconds long. This therefore allows me to confidently adhere to this common convention armed with the knowledge it will also appeal to my target audience.