The Grudge Trailer

The trailer starts with an eerie white background with a dark, greasy looking hair, resembling that of The Grudge character, brushing across the screen connoting a sense of discomfort and unease amongst the audience. This is a constant technique used throughout the trailer varying from a white background with dark hair and a black background with the hair having a negative effect used over it.

The trailer then features an establishing shot of a Shibuya crossing setting the scene for the move connoting that this film takes place in Japan. Also, by using such an iconic landmark of Japanese culture adds to the fear element of the film as it connotes the feeling that nothing is out of this evils reach.

There are several fade transitions used constantly throughout this trailer keeping it dark creating a sense of constant danger. This also connotes the feeling of losing yourself to the ghostly entity.

The soundtrack that accompanies the trailer are in kind very eerie, disturbing sounds which are used to create a sense of unease amongst the audience which then connotes fear and anxiety.

The majority of this trailer is shot in dark surroundings with only few shots actually being in daylight. This connotes the horror element of the film as the use of darkness immediately creates fear amongst audiences.

There are very few shots of the actual villain in the movie and in fact are only glimpses in several quick shots. This connotes fear amongst the audience as the villain is unknown and therefore immediately is surrounded by a larger sense of fear. The audience then has enough glimpses to decide whether they want to watch the film but not so much that they will still be surprised and scared when they watch the actual film.

There is very little dialogue in this trailer as the key sound used is the eerie soundtrack used throughout the trailer. This use of very little dialogue builds tension as the audience is waiting for something scary to happen.