Advertising in terms of audience

Through looking at my survey monkey results and in general knowledge of the social value groups I have discovered that the social value group my film is going to cater for will most likely be the social value group of self actualizers  and falling under the E and D social grades.

These are mostly unskilled workers and the unemployed/ students. Seeing as the age bracket that most commonly watch films are 15-24. This means that the social value group my product is aimed at fit into this category.

This would then have a direct effect on what channel I would choose to advertise my teaser trailer on if it were a professional product. These audiences will be watching channels such as Channel 4 and ITV. Channel 4 as it has many programs engineered for younger teenage audience and its own Channel in E4 that was designed expressly for this audience so advertising on this channel would be most productive for my teaser trailer. In terms of advertising on ITV, many teenagers watch shows such as “The X Factor” and “Britain’s Got Talent” so to advertise in the breaks in these programs would be very productive also for my teaser trailer.

Another obvious place to advertise to ensure I am hitting my target audience would be on the internet. Especially seeing as from the majority of my survey monkey responses they answered that they regularly watched film trailers via internet usage. A good place to advertise this on the internet would be social networking sites such as Facebook as this is where my target audience will most visit on the internet. Creating an add or even creating a Facebook page for my film would be very beneficial in ensuring my target audience are seeing it and will then take notice. Another place I can advertise my trailer would be Youtube as I can simply upload my trailer via a Youtube account. This therefore directly reaches my target audience and allows them to instantly access it. Toby Miller (2006) states "By looking at how culture is used and transformed by social groups, cultural studies see people not simply as consumers, but as potential producers of new social values and cultural language". New media such as Facebook, MySpace, Twitter, Blogger etc. is a prime example of consumers becoming producers and as Miller says 'potential producers of new social values and cultural language' because any individual can reach the mass audience.This is done so I can achieve the utmost highest possible awareness of my product.