The dark cloudy weather connotes a struggle where the characters go through a dark time and face personal battles. This connotes the underlining theme of the movie to be dark, with chaos and suffering.
The tagline “Welcome to a World without rules” once again connotes the darkness of this film. It connotes how the film represents dark, scary themes of a world where the peace is broken and society is enveloped in evil and corruption. The words themselves are a dark gradient, which further represents darkness and a sinister atmosphere throughout the film.
At the bottom of the poster in a small font the films website is present. This connotes the size of the film as they have their own website and encourages the readers of the poster to visit it.
The iconic bat symbol is used and outlined in the building centred behind the main character. This immediately enables fans to identify the movie. The fact that the symbol is highlighted in fire and destruction connotes how the character is the cause of destruction in the movie and represents a darker side to a character iconically identified as good.
The main character is half in the light, half in the dark connoting that they have both a good and a dark side of themselves. The character questions whether they are in fact doing the right thing and engages in a personal struggle where they are forced to look at the darker side of themselves. The bits of debris that is falling out of the sky with him standing in the centre of it also connotes that everything is falling apart in the characters life and that they are the cause for all the destruction as they are in the middle of it.
The film title is positioned in the centre of the poster just beneath the character and is in a bold large font. This connotes the importance of the film as the reader can immediately see the title and therefore know what it is and will easily remember it. It also includes the iconography of the bat symbol, which is then immediately identified as the batman franchise. The symbol itself is dark but highlighted in a light colour further connoting the contrasting themes of good and evil within this film.
The release date for the film is positioned at the centre of the bottom of the poster in a large bold font. This connotes the importance of this date and how the reader cannot afford to miss this film and therefore makes certain of the fact that they will know the date it is released.
More iconography is present as the DC logo is located at the bottom of the poster and therefore fans of the DC comic book franchise immediately know this film relates directly to their interests.
The Warner Brothers logo is also present at the bottom of the poster. This connotes the size and importance of the film as Warner Brothers are a large Worldwide institution.
You are covering all of the common conventions, but you must explain how each element attract the target audience through representing them and their viewing needs (link this to representation and audience theory).
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